The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

As it can be said that the cultural industry is becoming an impetus in Creative Economy, it is necessary to understand the cultural industry policies and identify their problems and improvements. Thus, the purpose of this study is to analyze changes and performances of the cultural industry promotion policies from Kim Youngsam’s presidency regarding to the changes of the environment in the cultural industry policies. Also, this study aims to suggest implications and directions for the practitioners to formulate proper policies and supporting projects in response to such changes by refering to the cases of other countries. From Kim Youngsam’s presidency, the cultural industry on policies under the purpose of industrialization, globalization, and strategy industrialization have contributed to the external growth of the cultural industry and its international competitiveness. The government has established the framework of the cultural industry promotion policies, developing the cultural industry remarkably despite diverse challenges in policies caused by the rapid changes of industrial surroundings according to globalization and technological progress. However, in the previous cultural industry promotion policies, the government regarded the cultural industry as a growth engine and its promotion policies as supporting projects, achieving success in a short period of time. Accordingly, the government prioritized industrial factors lacking the linkage with cultural factors. As a result, it hinders the policies from being systematic and effective methods of industry promotion. Moreover, decentralized and inefficient supporting projects are not agile to respond internal and external environment which tends to alter rapidly. The findings of the study suggest that when making purposes, instruments, and issues of the cultural industry promotion policies, it is essential for the government to reestablish policy frameworks. Also, the results imply that supporting projects should consider socio-cultural values to improve the effect of the policies.