Abstract
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This study introduces a new concept called “Female Universalism” and explores how this concept has been expressed and developed in Hallyu content. Female Universalism can be considered a concept that contrasts with the so-called “White Male Universalism,” portraying wise and empathetic representation of women in cultural content. In other words, while White Male Universalism contends that white male represent humanity as a rational and just group, Female Universalism proposes that women represent humanity though beauty, wisdom and empathy.
In so doing, the study applies the concept of melancholia, as presented by Freud and Butler, to explain the spread of Hallyu, arguing that female Hallyu fans alleviate this melancholia through the consumption of Hallyu. The paper argues that this is one of the significant factors in the global spread of Hallyu. The research illustrates various expressions of Female Universalism in the development of Hallyu and suggests that Female Universalism is now becoming a central aspect of Hallyu content.
Furthermore, the study is significant in offering a new direction for Korean studies. While most of the previous Korean studies mainly apply foreign theories and concepts to the Korean context, this study indicated the possibility of concepts developed in the Korean context influencing Western and international academia in return.
In so doing, the study applies the concept of melancholia, as presented by Freud and Butler, to explain the spread of Hallyu, arguing that female Hallyu fans alleviate this melancholia through the consumption of Hallyu. The paper argues that this is one of the significant factors in the global spread of Hallyu. The research illustrates various expressions of Female Universalism in the development of Hallyu and suggests that Female Universalism is now becoming a central aspect of Hallyu content.
Furthermore, the study is significant in offering a new direction for Korean studies. While most of the previous Korean studies mainly apply foreign theories and concepts to the Korean context, this study indicated the possibility of concepts developed in the Korean context influencing Western and international academia in return.
이 연구는 <여성보편주의>라는 새로운 개념을 제시하고, 한류 콘텐츠에서 이 개념이 어떻게 표현되고 전개되어 왔는지를 보여주는 것이다. 여성보편주의는 문화콘텐츠에서 표현되는 합리적면서 공감적인 여성의 모습으로, 서구의 백인남성보편주의에 대비되는 개념이라 할 수 있다. 즉, 서구 대중문화에서는 백인남성을 인류를 대표하는 합리적이고 정의로운 집단으로 표현하는 데 반하여, 한류 콘텐츠에서는 여성의 아름다움과 지혜, 용기와 공감을 강조한다는 것이다. 이 연구는 이 과정에서 프로이드와 버틀러 등에 의해 제시되었던 멜랑콜리아의 개념을 한류의 확산을 설명하는데 적용해서, 전 세계 여성팬들이 한류 소비를 통해 이러한 멜랑콜리아를 해소하고 극복하고 있고, 이것이 한류 확산의 주된 요인 중의 하나라는 점을 강조하였다. 이 연구는 한류의 확산과정에서 나타난 다양한 여성보편주의의 모습을 드라마와 케이팝을 중심으로 보여주었고, 이를 통해 여성보편주의가 한류콘텐츠의 중심이 되어 가는 사례들을 제시하였다. 이 연구는 한국학 연구에 새로운 방향을 제시한다는 점에서도 의의가 있다. 기존의 한국한 연구가 외국의 이론이나 개념들을 한국적 상황에 적용하는 것이 주를 이루었다면, 이 연구가 제시하는 여성보편주의는 한국적 상황에서 발전한 개념이 서구 및 국제 학계에 역으로 영향을 미칠 수 있는 가능성을 보여주고 있다.
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- Publisher :Research Institute of Creative Contents
- Publisher(Ko) :글로컬문화전략연구소
- Journal Title :The Journal of Culture Contents
- Journal Title(Ko) :문화콘텐츠연구
- Volume : 29
- No :0
- Pages :331-357
- DOI :https://doi.org/10.34227/tjocc.2023..29.331
The Journal of Culture Contents
