The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

This research begins with a critical mind, that performance contents are lacking on visual approach in regards to the advanced research that have mostly analyzed on success factors in the focus of audience development of the musical industry and art work interpretation of the performing arts field. The purpose of this thesis is to analyze the industrial aspects of performance contents in the approach of kitsch which is the aesthetic notion, through analyzing preference factor of audiences focusing on musical which shows characteristics of kitsch. As a method of research, it defines specific elements through literature research. The reason for having difficulty explaining in regards to cultural preference of kitsch on performance contents, is because the word kitsch itself contains comprehensive definition as characteristics of social phenomenon and individuals. As a difficult notion to be defined into one definition, it could share cultural preference of kitsch on performance contents, as a kitsch of entertainment, commerce, and art, through complex structure cycle. The analysis on preference of the recipients are as follows. This thesis have divided into two groups of high involvement audience and a general audience. Firstly, the high involvement audiences recognizes the typical approach as unfamiliar idea even though they are aware of the kitsch. It shows that cultural preference of kitsch makes positive effect on the general audiences, because they have a high tendency to pursue new and unique experience even though they are unfamiliar with kitsch itself.