The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

This study aims to analyze the notice content provided by Weverse, a K-POP fandom platform, from the perspective of information services and to propose improvement measures for enhancing users’ information accessibility and usability. Weverse is a representative fandom platform that integrates artist–fan communication, official content provision, membership management, merchandise purchase, event participation, and links to external platforms. In particular, notice content serves as a core information resource that is directly connected to actual fandom participation and decision-making, including comeback schedules, concert ticketing, event applications, membership verification, merchandise purchase, delivery and refund information, and changes to platform policies.
This study employed both literature review and case analysis. Through the literature review, previous discussions on K-POP fandom platforms, digital platform service quality, search and browsing services, and archival information services were examined. Based on this review, the study established information accessibility, organization and searchability, information comprehensibility, change and traceability, and clarity of rights and policies as the main analytical criteria. For the case analysis, the study examined the service provision structure of official notice content in the Weverse SEVENTEEN community, focusing on the PC web and mobile app interfaces as of July 2026. In addition, Weverse information services were examined across six analytical areas: notice services, personalized services, search and browsing services, online interactive services, offline interactive services, and external linkage services.
The analysis found that Weverse performs complex information service functions, including the provision of official information, information exposure based on user conditions, content search and browsing, online interaction, linkage between online information and offline participation, and connection to external platforms. However, improvements are needed in terms of classification by notice type and re-search functions, linkage among related notices, display of revision history and completion status, reflection of users’ language, region, and time zone, standards for the disclosure and preservation of participation records, procedures for reporting rights infringements, and maintenance of information context when users move to external platforms.
Accordingly, this study proposes the following improvement measures: systematic classification of notices and management of revision history; personalized notifications based on user context; clear indication of access rights and supported languages in search results; multilingual guidance on online participation records and reporting procedures; step-by-step structuring of offline participation procedures; and clear presentation of the original source, access conditions, rights relationships, and personal information controller when linking to external platforms. In particular, this study regards rights and policy guidance not as a separate service type, but as a common evaluation criterion applied across the six analytical areas.
This study is significant in that it understands Weverse notice content not as simple notifications or promotional materials, but as official information resources that convey the conditions and procedures for fandom participation. It also reinterprets fandom platforms as information service platforms where information is produced, delivered, searched, re-checked, and utilized. These discussions can contribute to improving the information comprehensibility and participation potential of global fandom users, while also strengthening the reliability and sustainability of fandom platform information services.