The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

With the inauguration of the new government, the Ministry of Culture, Sports and Tourism announced that it would open the times of people’s happiness through ‘cultural prosperity’, the keynote of government administration, by faithfully carrying out its task. What is directly related to publishing, of the major contents of the concrete task of government administration includes the following: laying the stronghold for the renaissance of the humanities of library and museum; support for the purchase of books to make the society of reading them; expansion of public libraries and living-friendly small libraries; expanded selection and purchase of excellent academic and cultural books; and the like. In keeping with this atmosphere of the times, this study attempted to emphasize three things in a broad sense: First, it attempted to say that the proposition of ‘We have to read books’ is still the eternal truth. Second, it presented that reading is a shortcut to the public library culture. Third, it presented that there is not a zero-sum but synergistic relationship between traditional publishing and electronic publishing. Fourth, it maintained that publishing can be a core genre in the times of Korean wave 3.0. It attempted to make a conclusion that creative reading is needed in creative economy by taking these arguments together. This study is originally a topic sentence presented in the publishing symposium. It was complemented to present it in a form of article, but the method of describing basic sentences kept the form of statement in consideration of its nature. That is because it could be seen to make it possible to convey the point of this study feelingly.