The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

As a representative growth engine in the creative economy era, cultural industry creates added values from creative ideas rather than natural resources or workforce. Since cultural contents get industrialized in ICT environment, business models of cultural industry become more complicated and divergent than before. A successful model is greatly influenced by mobile SNS and different tastes of consumers. Thus, it is important that strategic value chain model for planning, developing, and distributing should be developed based on characteristics of contents in order to satisfy delicate consumers being familiar with computers/mobile devices and sensitive to various demands. There are many successful cases in cultural industries such as Nintendo, Cirque du Soleil, Harry Poter, Pixar, and Apple. The key factor of their succeeding is to take new approach for business development model, which is different from existing strategy. For the successful business model, it should be considered marketing, ads, distribution channels, portability, and storage for copyrights in cultural industry. For the successful cultural business cases, three principles- Disruptive strategy, Blue Ocean Strategy, and Creative organization(collective creativity) strategy- are counted for contents development and marketing. As cultural industry could be quickly shared in the world and get responses immediately, it is highly recommended to have global network business strategy than any other industry.