The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

Broadcasting contents can stimulate the viewers’ motivation which is triggered by the connectedness of information. When considering that broadcasting contents are “storytelling”, the cognitive interests that arise in the process of narrative delivery become a motivating factor for the viewers who watch the contents, and in order to induce this cognitive interest in a sustained manner, narratives are inevitably complicated because a new form of connectedness is required. In the fields of Education and Psychology, cognitive interests are considered a form of mental state, which is induced in the causal relationship which connects the already perceived information and newly perceived information. In cognitive psychology, the interests that arise in the relationship between the input information and the antecedents are defined as cognitive interests, which this study has taken as a main concept. In addition, the cognitive interests that arise between the input and the antecedent is considered a requirement in enabling a “structure” which is created through “generalness”, “modification” and “self-regulation”. A narrative, which is known as the structure of a story, moderated the amount of information, thereby resulting in a future-oriented and past-oriented delayed narrative. Delayed narratives induce cognitive interests by limiting or moderating the information on the past and future. Moreover, cognitive interests can also be induced in the process of two or more pieces of information being combined on the basis of their homogeneity in the space of mental understanding. In a mixed space in which narratives appear amassed, two types of input spaces are being shared, and these connections between information induce cognitive interests. The state of experiencing cognitive interests, which are induced through narratives, is similar to being immersed. In addition, this feeling of being immersed becomes an internal motivation and induces the viewer to experience cognitive interests repeatedly. However, this repeated experience enables the viewer to learn the connectedness of information, thereby becoming a threatening factor that creates antipathy towards cognitive interests. This is because when the limited or controlled information is already acquired, each piece of information is already connected, so no level of interests is induced. Judging from these reasons, in order for narratives to induce cognitive interests sustainably, conditions for narratives must be added so that information gets connected. In this process, the narratives of broadcasting contents become complicated in order to maintain its inducement of the viewers’ motivation. When examining SBS TV Show from the first episode until the very latest episode, it can be clearly seen how narratives become complicated to induce cognitive interests. It is possible to preemptively design narratives that are appropriate to the target viewers and media based on the awareness of narratives that are complicated due to cognitive interests. In order to create broadcasting contents that induce cognitive interests, pre-planning is crucial which clearly understands narratives from a technical perspective, including editing, sound, and special effects. Moreover, in the global market in which contents are traded and shared to understand the complexity of broadcasting contents, a new perspective can be suggested at the point of contact with the level of national demands. However, the following limitations exist: the structure of narratives’ complexity can narrow the range of target viewers, and can create antipathy towards cognitive interests when viewed at the actual broadcasted time.

Keywords

broadcasting contents

cognitive interests

narratives

immersed

complication