The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

Alley used to be the places of human networking where people shared their lives with their neighbors but they are gradually disappearing due to urbanization. They are also the places of social capital and possess community and interrelationship. This is why the general public miss the communal living in a harsh world and at the same time alleyways is the replacement of nostalgia. The alleyways in a splendid but hectic city must be preserved since they are important by containing their own time and diverse cultures of living and humanistic value is inherent in them. This study analyzes the community villages in Seoul under the premise that place identity, social capital, and capital ecosystem of alleyways are significant for the sustainability of alleyway cultural contents, which appear in diverse alleyway cultures, and the recovery of communities. Place identity is formed based on local memories. Social capital gave rise to various communities and it plays the role of the network which connects person and person and village and the outside. Alleyway capital ecosystem enables the production of brands by taking advantage of local economic capital and not being stained with huge capital. As a result, the study found that alleyway cultural contents for the recovery of communities coincided with place identity and the finding showed that the role of communities which inspire residents" voluntary development through local social capital will become important. Moreover, sustainable contents will be produced only if alleyways become the asset of citizens.