The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

There is the spread of studies on expanding definition of cultural contents as encompassing all kinds of intangible assets being enjoyed intellectually and emotionally on off-line as well as on on-line. Also, modern cultural contents, seeking the satisfaction of public cultural interests, assume new aspects of genre-destruction in exhibitions, performing arts, experience events and open lectures and complexity caused by the collision and fusion of various cultural styles. This article, coming from the above background, described the effective utilization methodology of cultural heritage contents as examining the functions of Korea Cultural Heritage Foundation specialized in the dissemination of various traditional cultural events and the spatial application for them. Earlier, after looking all around for the meanings and present conditions of cultural heritage contents, the ways for utilizing codes of the times for cultural contents were managed with a autonomous perspective of generating the keywords from the point of view of business for traditional culture and cultural arts, enlarging them and planning cultural projects through them. This article, making mention of the above points, pursued to propose the effective utilization methodology of cultural heritage contents in view of communications strategy through a case analysis on the projects for cultural heritage contents in Korea Cultural Heritage Foundation.