The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

Recently, seongsu-dong in Seoul is called “Brooklyn”, became famous place as good for going to hang out. Seongsu-dong was urban manufacturing area where mixed houses and shoes making factories.. It can be as gentrification phenomina that the transfiguration of seongsu-dong. The Old warehouses-Daelim warehouse- in seongsu-dong have been remodeled, and held a fashion show at there. old warehouse. A lot of shops - cafe, workshop, gallery – are opened in seongsu-dong. As the new shops grows, the lent also rose. this has, therefore, raised concerns about recur of the case of gentrification phenomena in sinchon or front of hongik university areas. It was announced that a new municipal ordinance to prevent gentrification. In a municipal ordinance, chief of seongdong-gu office and mayor of seoul were by guaranteeing a right of small shop owners to suppress rising of rents. We believe that for the more efficiency measure to preventing gentrification, analysis of process of spital gentrification is necessary. To figure the characteristic of gentrification process of seongsu-dong out, we crawling news from 2000 to 2015 about seongsu-dong, and calculating the text networking structure. Also, we collected a data of rent, business registrations, and restaurant registrations in seongsu-dong. We had conducted interview with local residents and shopkeepers, to find out a context of gentrification of seongsu-dong. We can find out some different characteristics of fentrification of seongsu-dong. It was not main customer for most of brand new shops-workshop, gallery, cafe, etc- in seongsu-dong who residents of seongsu-dong. So, we recommend that making a network between local residents and shopkeepers of brand new shops to maintain social unity of local society.