The Journal of Culture Contents ISSN:2287-2256(Print) 2671-7026(Online) 문화콘텐츠연구

As the era of content based economy & experience economy that emphasis value of cultural experience has come, retro culture contents that contained nostalgia and memories have appeared as new product. retro culture contents had started from movie and drama, developed as entertainment show form, make retro fever. Though quantitative expansion of retro culture contents, any academic approach haven’t done. Concept of retro, retro culture and retro culture contents not established neither. On this study, analyze TV entertainment show that take retro as material, 2. build theoretical framework, 3. characterize retro culture contents. TV entertainment show that take retro as material categorize 1. remake old entertainment show, 2. represent past stage, 3. real-variety show that combined music and talk, 4. retrospect of Persona Materialization, retro culture contents make generational dialogue, emotional experience and contents sustaining power. TV entertainment show that take retro as material should connect character of retro culture contents and composition of entertain program. Then, audience get attachment and trust to the program and the material. Go further, the program can be last longer. Considering culture contents market’s short product cycle, TV entertainment show that take retro as material can lead market.